Kent Lawson is the Health Care Practice Lead at IA Collaborative, a preferred partner company.
Together with IA Collaborative we offer our clients in the digital health space a full service solution development process, from research, design and deployment of applications to consultancy and domain specific problem solving.
Throughout the year we will invite our trusted partners to guest blog to introduce new perspectives and angles on digital health.
The key to innovation—any innovation—is seizing latent opportunities and solving real problems for real users. At IA Collaborative, we call it user driven design.
User driven design includes three course of action and reaction, all focused on taking insight to action:
Design Research- Researching real users and key stakeholders, in-context.
The Journey- Understanding the current journey of any user or any product, the gaps that exist today, and most importantly the potential to fill or capitalize on those gaps.
Design & Develop- Designing and developing the ideal future state, collaboratively with a multi-disciplinary team, including all key stakeholders.