As an industry, health insurers have been relatively slow to add their mobile apps to the crowded lists of options on members’ smartphones. A 2015 analysis showed that 70 percent of health insurance companies around the globe had published just one or two apps each.
Continue reading “Health plans and Mobile Apps – Who has the secret sauce?”
Consumers are buying health insurance in new ways these days, while still turning to in-person help for making a choice — even in the age of the online economy.
The end of January brought the end of open enrollment for the third year of the exchanges, a key part of the Affordable Care Act. It’s been a rocky trip for all involved, especially consumers, many of whom were digital-savvy purchasers of all kinds of goods and services before the ACA.
Continue reading “Exchanges 3.0? How health insurance marketplaces are evolving”