2016 has brought many challenges to the health industry. Difficulties with reimbursements and increases in medical costs has driven up the bottom line. Additionally, significant increases in funding of digital health startups over the past three years have brought an onslaught of companies disrupting segments of the payer business model. Fortunately, the Blue Cross Blue Shield brand is a household name that can carry member companies into Health 2.0.
Over the past 15 years we have been working in digital health, including with BCBSA member companies. Based on our observations here are the six areas BCBSA member companies will be focusing on in 2017: