Today’s healthcare leaders are faced with challenges in managing the financial health of their organizations; especially in response to the expansion of quality reporting, meaningful use and other penalties. They are looking for ways to improve the health of their patients, and condition-specific populations, at a reasonable cost. Increasingly they hear about the importance of patient-centeredness and the most effective of these leaders are recognizing the connection to digital health tools.
As an industry, health insurers have been relatively slow to add their mobile apps to the crowded lists of options on members’ smartphones. A 2015 analysis showed that 70 percent of health insurance companies around the globe had published just one or two apps each.