As an industry, health insurers have been relatively slow to add their mobile apps to the crowded lists of options on members’ smartphones. A 2015 analysis showed that 70 percent of health insurance companies around the globe had published just one or two apps each.
Consumers are buying health insurance in new ways these days, while still turning to in-person help for making a choice — even in the age of the online economy.
The end of January brought the end of open enrollment for the third year of the exchanges, a key part of the Affordable Care Act. It’s been a rocky trip for all involved, especially consumers, many of whom were digital-savvy purchasers of all kinds of goods and services before the ACA.